In the book, the author gives a real world example (according to him) about a lady who got frustrated with his advice about boosting savings, and complained about how she did not have enough money to do so because she was always broke by the end of the month. Upon taking a closer look at her spending, they realize that she is spending close to $11 each day on just her morning coffee, breakfast and a snack. If she were to be more conscious about her spending and made a few lifestyle changes, she would have enough money to save without really breaking a sweat.
He goes on to wow the audience about how investing the money smartly would be worth over a million dollars by the time she reaches retirement age.
Of course with a theory like this, there will be plenty of people criticizing it. You hear some people in the personal finance community complain about how they will be miserable without their morning coffee, and it's just not worth their time to focus on something so small. I feel they missed the whole point. In fact, in the book David Bach talks about how the latte factor is not about lattes but more about realizing spending patterns, and getting the most out of your paycheck, and maximizing savings. I am not sure why someone would disagree with the principle.
While it is very true that one cannot shrink their way to greatness, I firmly believe in tracking spending to analyze bad habits, and working towards making necessary changes to reach personal financial goals.
As with most personal finance concepts, they are not inherently wrong. You have to figure out if they actually apply to you. For example, Dave Ramsey isn’t wrong about not using credit cards because statistically they will lead to more spending. I choose not to follow this and I would rather take my chance with the possibility of overspending in order to get some perks - credit score tracking, cash back etc. Similarly, you might choose not believe in the merits of the latte factor, but there is no doubt that the idea behind it is solid, and if it were to help someone get their finances on track, then more power to them.
From my own experience, I have made some fairly significant improvement in savings when I started tracking my expenses. There is something about writing down every transaction that makes you hyper aware of spending. I understand that for some people this is extremely difficult to accomplish, but once I figured out a system to easily track transactions, I was able to analyze spending patterns and make changes in my behavior that allowed me to save by not spending money on frivolous things, but rather focus on things that matter the most to me.
I started tracking expenses in 2010, and analyzing them made me save a lot of money without sacrificing quality of life |
One of the arguments I hear about this is that it takes the joy out of life. If my choices come down to having mindless fun versus being intentional about my spending thereby maximizing my happiness, I choose the latter.
I think the bottomline is, if you are focused on building wealth, getting rid of debt, then the numbers have to add up somehow. Spending less than you make, being frugal, cutting down waste are essential, regardless of whether you believe in the latte factor or not.
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